„Daniel Humm was one of the best chefs in the world, when the pandemic hit New York hard. He turned his luxury approach into a social business and started the initiative Rethink Food to create a more sustainable and equitable food system, beginning with over one million free meals in the first lockdown. When he reopened, he changed his menu to 100% vegan. The first 3-Michelin starred restaurant to do so. “This is not an anti-meat move. This is an pro-planet move”, he says. Proof to his wealthy clientele that awareness is crucial in every sector. Daniel Humm is the perfect example that a higher purpose can lift every innovator to a new level and that change is the highest form of creativity."
- Max Biedermann