"'CASIMIR BY ALISA TÜRCK' IS THE FIRST WOMEN'S NUTRITIONAL SUPPLEMENT COMPANY TO DECLARE GENDER VALUES AND USE THEM IN PRODUCT DEVELOPMENT. EVEN THOUGH DIVERSITY LAWS EXIST, THERE ARE STILL MANY DATA GAPS AND AREAS WHERE WOMEN ARE NOT YET OPTIMALLY CONSIDERED. IN MEDICINE, WOMEN ARE STILL AT A DISADVANTAGE; MANY STUDIES ARE BASED ON RESULTS WITH PREDOMINANTLY MALE SUBJECTS. WITH CASIMIR, ALISA TÜRCK WANTS TO MAKE SURE THAT WOMEN ARE PROPERLY TAKEN INTO ACCOUNT IN MEDICINE AND THAT DOSAGES IN THE PHARMACEUTICAL INDUSTRY ARE ADAPTED TO GENDER-SPECIFIC NEEDS."