ART COLLECTIVE
MSCHF
MSCHF.COM
LOCATION: NYC
GABRIEL WHALEY, FOUNDER & CEO
"IN JUST A FEW YEARS SINCE ITS INCEPTION, MSCHF, THE NEW-YORK BASED CREATIVE COLLECTIVE HAS ASTOUNDED THE WORLD WITH OVER 100 DIVERSE AND UNEXPECTED DROPS. FROM LAUNCHING A MUSEUM FOR FORGED ARTWORKS, CRAFTING UPCYCLED SANDALS OUT OF BIRKIN BAG LEATHER TO DESIGNING CONTROVERSIAL SNEAKERS OR THOUGHT-PROVOKING VIDEO GAMES, MSCHF’S WORK OFTEN BLURS THE LINES BETWEEN ART, MARKETING, AND SOCIAL COMMENTARY. THEY CONTINUALLY EMBRACE CHAOS, HUMOR, AND UNPREDICTABILITY IN THEIR CREATIONS, PUSHING BUTTONS & BOUNDARIES AND SURPRISING THEIR AUDIENCE WITH AN ARRAY OF INNOVATIVE AND THOUGHT-PROVOKING PROJECTS. THEIR ABILITY TO VENTURE INTO SUCH DIVERSE REALMS KEEPS EVERYONE INTRIGUED AND EAGERLY ANTICIPATING THEIR NEXT GROUNDBREAKING CREATION."