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ART COLLECTIVE 

MSCHF

winner_2023

MSCHF.COM

LOCATION: NYC

GABRIEL WHALEY, FOUNDER & CEO

"IN JUST A FEW YEARS SINCE ITS INCEPTION, MSCHF, THE NEW-YORK BASED CREATIVE COLLECTIVE HAS ASTOUNDED THE WORLD WITH OVER 100 DIVERSE AND UNEXPECTED DROPS. FROM LAUNCHING A MUSEUM FOR FORGED ARTWORKS, CRAFTING UPCYCLED SANDALS OUT OF BIRKIN BAG LEATHER TO DESIGNING CONTROVERSIAL SNEAKERS OR THOUGHT-PROVOKING VIDEO GAMES, MSCHF’S WORK OFTEN BLURS THE LINES BETWEEN ART, MARKETING, AND SOCIAL COMMENTARY. THEY CONTINUALLY EMBRACE CHAOS, HUMOR, AND UNPREDICTABILITY IN THEIR CREATIONS, PUSHING BUTTONS & BOUNDARIES AND SURPRISING THEIR AUDIENCE WITH AN ARRAY OF INNOVATIVE AND THOUGHT-PROVOKING PROJECTS. THEIR ABILITY TO VENTURE INTO SUCH DIVERSE REALMS KEEPS EVERYONE INTRIGUED AND EAGERLY ANTICIPATING THEIR NEXT GROUNDBREAKING CREATION."

- MATHIEU TOURNEUR, GLOBAL BRAND & BUSINESS DEVELOPER

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