"SIMPLE TIMELESS IDEAS. INSTEAD OF PERFORMING IN CROWDED PUBS WHERE NOBODY LISTENS, LET’S PLAY IN OUR OWN ROOM. WE INVITE A HANDFUL OF FRIENDS. IF THEY LIKE IT, THEY WILL LISTEN, BRING THEIR FRIENDS, THEY MAY PAY A SMALL FEE, AND THEY MAY EVEN COME BACK. SOFAR SOUNDS IS BORN. SOUNDS FROM A ROOM. I SAW AO BROKEN PEN, LE MONTAIS AND STORRY, AT MEMORABLE AND INTIMATE LOCATIONS. SIT ON THE FLOOR, PICK A SOFA, AND FEEL YOURSELF AT HOME. MOST PERFORMANCES ARE ‘SECRET’: UNTIL A DAY ADVANCE YOU DON’T KNOW WHO’S GOING TO PLAY AND WHERE IT EXACTLY IS. KUDOS TO SOFAR TO KEEP THIS BIG IDEA SMALL AND TIMELESS: MAKE MUSIC FOR FRIENDS AND MAKE THEM FEEL AT HOME. "